Carrying tradition through and through.

Handicrafts are one of the oldest traditions in the world. The manufacturing of handicraft fabrics then followed it. It is a form of art printed on fabrics to give it a variety of fascinating designs and patterns with a combination of vibrant colors.

Mr Murugesan P founded Niranjana Fabrics in 1995 in Erode, a city in Tamil Nadu. As you would know, Erode is well known for its turmeric cultivation and textile manufacturing, making it the perfect place to start.

The founder's journey started with folding lungis or turbans in the main market of Erode. He began studying and observing the ways of manufacturing while networking with various people and then came up with the idea of investing and establishing a manufacturing unit of his own.

What truly inspired him was the beauty of handcrafted work. His main motto and vision were:

1. Bring out an excellent cotton collection using only the best dyes.

2. Hand-crafting and selling the finest finished products at an affordable price.

3. Reach people all over India.

4. Bring handicraft clothing back in style.

5. Make people feel comfortable and confident.

6. Enrich the art of handicraft fabric all over the country.

7. Expand Niranjana fabrics into a larger manufacturing unit to reach potential prospects.

He observed the marketing strategies and chose to create one of his own, by producing various handcrafted products, such as sarees, kurtis, and bedspreads, by enhancing trending styles. The manufacturing unit has a team working relentlessly to craft enticing patterns onto the fabric, which is then drying out in the sun.

If you are worried about fabric smudging or the colors fading after a wash, rest ashore because the quality of the dye is always tested beforehand. The team always makes it a point to deliver as promised. The business is now handled by Mr Prabu M, who plans on carrying out his father’s dreams for Niranjana Fabrics.

There is something about handicraft products; it is, as they call it, the personal touch. It is an art that lets your creative side get the best of you. If traditional handicraft inspires and draws you in, Niranjana Fabrics is the perfect place you're looking for. The best quality with class and moderation at the most affordable price.

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